The RIGHT WAY to Pitch your Indie Game

If you are part of a game development studio, you will need to pitch your game to publishers, investors, and most importantly your fans. Yes — every bit of marketing is part of an elaborate pitch to Twitter, Itch, Youtube. You are vying for their attention, their purchase, and their playership.

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Even if you are not the head of your studio or team, you will still need to know how to pitch your game. Reason being, your game pitch is the core of why you are working on this project. If your pitch cannot answer a) what makes your game special and b) what special things your team will bring to the table, then you are better off putting the project back on the shelf.

Know your audience

Any kind of pitch, especially a game pitch, is still a sales pitch. This means you need to know your audience, not waste their time, and get right into what you have to say. Don’t start with any framing devices, fluff, or needless hesitation.

Always start with the solution

Next, you need to provide a compelling narrative about both your game and your team. Remember the goal is to get your listener excited about your project. If you have SHORT slides, video, GIFs, whatever — break those out. The best way to start a good pitch or demo, is to show the solution first. Get…